Hello, I'm Aditya.

I build content-led marketing initiatives that simplify complex AI and data solutions, strengthen positioning, and drive business engagement.

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From SaaS content at Zoho to marketing leadership in Data & AI at Ganit — my work spans content, positioning, and campaign execution.

Featured work

Selected projects across B2B marketing, positioning, and content-led growth initiatives

The BFSI GenAI Playbook 2026.pdf

The BFSI GenAI Playbook - A practical guide

Developed a strategic thought-leadership asset translating complex GenAI governance concepts into actionable insights for BFSI decision-makers

How Accounting Software Drives Business Growth

Created educational SaaS content designed to simplify product value and support top-of-funnel awareness for small business audiences

Migration from QuickBooks to Zoho Books

Built conversion-focused migration messaging to reduce friction and guide users through product transition with clarity

Hola Mexico! Presenting Zoho Books to Mexican businesses

Supported regional product expansion with localized messaging tailored for market-specific business needs

AI Agent iJupiter
Industry Campaign Series

Created industry-specific narratives translating AI hiring capabilities into clear business outcomes across multiple sectors

AI Video Interviews by AI Agent iJupiter

Developed positioning-led content highlighting AI agent-driven interview workflows and business impact for hiring teams

Marketing Focus Areas

Core areas where I contribute across strategy, messaging, and execution.

Content-Led Marketing Strategy
Building marketing initiatives where content supports positioning, awareness, and business engagement across the funnel.

B2B Messaging & Positioning
Translating complex AI, data, and SaaS solutions into clear narratives that resonate with enterprise audiences.

Industry Campaign Development
Creating sector-specific narratives that align product capabilities with real-world business challenges.

Thought Leadership & Educational Content
Developing strategic content assets that establish credibility and support long-term brand authority.

Writing Beyond Work

Outside of work, I enjoy exploring subjects that challenge me to communicate complex ideas in simple, engaging ways. One of my favorite pieces is an astronomy article where I explain how scientists captured the first-ever image of a black hole. Written for readers with no technical background.

The First Image of a Black Hole — Simply Explained

A simplified breakdown of one of astronomy’s most significant discoveries, written to make complex science accessible to everyday readers.

Read it here!

I’m drawn to projects that require simplifying information. This beginner-friendly astrophotography dictionary is a self-initiated knowledge resource designed to organize technical concepts into clear, accessible explanations.

A Beginner’s Astrophotography Dictionary

A structured reference guide created to simplify complex astrophotography terminology for beginners.

Built as a long-form educational resource, this project organizes technical tools, formats, and techniques into clear, beginner-friendly explanations — reflecting my approach to simplifying complex subjects through structured content.

Check it out!

Let's Connect

My work centers on content-led strategy, B2B positioning, and AI-driven narrative building. I’m always open to meaningful conversations around marketing, growth, and communication.